Automotive SEO For Auto shops, Car dealerships and Garages

A banner with car, spanner and google graphics to symbolize automotive SEO

Auto shop SEO is an important part of your overall automotive marketing strategy. That being said, automotive SEO is quite competitive and comes with its challenges too. Every auto shop and auto repair shop is pushing for more clients, this makes standing out even more important.

This is exactly where a good automotive SEO strategy will make a difference. It will help you manage your reputation online as well as increase the number of website visitors to your automotive site.

In this ultimate automotive SEO guide, you’ll learn:
– What challenges you face with automotive SEO compared to SEO for other business models
– Why you should invest in SEO for your auto shop
– How to do automotive SEO for your business

Whether you’re a car dealer or just focus on auto repairs, this guide is sure to set you off on the right foot when it comes to SEO.

If you come across anything you’d like help in then please feel free to shoot us a message. If you’d like to outsource any SEO work we can also help you out with that.

We offer everything from consulting to the development and implementation of SEO strategies.

Now we’ve got that out of the way, let’s get onto the guide!



An image of someone searching for: "How to marketing my auto repair business"

The challenges you face with automotive SEO compared to SEO for other business models

When it comes to SEO for your car dealership or auto repair shop, there are a few challenges. The first is the local competition you may have. If you live in a large city, there’s going to be a lot of competition when it comes to automotive SEO.

On top of this, most of your clients will come from either directories or local search. This means that, unless going for more specific search terms, general all-round SEO is going to be a challenge.
Something else that’s important to keep in mind is that clients can come from a reasonably large area. This is true for both car sales and repair.

If someone has problems with their car, they want to find a local auto repair shop to fix it, pronto. This means that automotive SEO is all the more lucrative, but also comes with added challenges and competition.



Why all car dealerships and auto repair shops should invest in SEO

We’ve already gone into this slightly in the last part. For auto repair shops it’s important to be visible for local search terms to make the most of the customers looking for their business.

Both visibility and reputation management are important aspects of auto repair shop SEO.

When it comes to SEO for car dealerships, things are a little different. To start, most of the search terms are going to be focused on a larger area. This is because people will usually travel a larger distance for the right car than for other products.

This means you have a much bigger potential target marketing to address with your automotive SEO. Without SEO, it’s going to be hard for you to get visibility.

On top of this, local SEO for car dealerships is important too and is an opportunity not to be wasted. There are a lot of people actively searching for car dealerships and auto traders on google.
It should be obvious why automotive SEO can benefit your business.


How to do automotive search engine optimization for your car dealership or auto repair shop

Now for the part where you actually learn about how to do SEO for your car dealership or auto repair shop.

In this section we’re going to cover:
– Keyword research for the automotive industry
– Optimizing your automotive website for the search engines
– Google my business
– Getting authoritative backlinks to your website from other on-topic sites
– Getting reviews for your auto repair shop/car dealership
– Improving your local visibility
– Creating an automotive SEO strategy
Note: Make sure to read our guide on SEO basics if you don’t have a basic understanding of SEO. This will help you to understand this automotive SEO guide better.


Keyword research for the automotive industry

SEO starts with keywords, and that’s especially true when it comes to automotive SEO. Also, the types of keywords that will have the biggest impact on auto repair SEO aren’t the same as the keywords used for car dealership SEO.
We’ve split this section into 2 and will cover both car dealership keywords as well as auto repair keywords.

1. Localized keywords

The first thing you need to do for both types of automotive businesses, is to find yourself some great local keywords to target. Below are a few examples of local keywords you may use…
– Auto repair Miami
– Rome auto repair
– Car dealership Liverpool
– Auto shop near me
– Local car repair


Someone searching for a local automotive keyword: "Auto repair New York" in google

^^^ As you can see, the top of the search results are dominated by google maps/my business listings


As you can see, these search terms are things people may be googling. For the last two, you don’t need to rank worldwide for this search term.

When someone types something like “local car repair” into google, google will automatically personalize/localize the search results in order to show them the most relevant ones. If they are near your business, you want to show up on top!

Next, we will go on to generalized keywords, but bare in mind that these search results are also personalized. Searches for “car dealership” or “auto repair shop” show local searches first.
This means you should target these in your local SEO strategy too!


An image of the google search results for "auto repair New York" that are scrolled down to show the broader automotive SEO strategy.


2. Generalized/broader location keywords

This section is more important for car dealerships than for auto repair shops but can be used effectively for both depending on the type of work you offer.

If you’re an auto repair shop that offers unique work that may appeal to clients that are located further away (like detailing, tuning, body kits, etc).

Generalized keywords are relatively easy to find, just follow our guide on keyword research and you’ll be all set!


Optimizing your automotive website

Optimizing your website is extremely important for your automotive SEO, but also for the results you see from it.
Increasing your website traffic is nice, but wouldn’t you like to actually get some clients?
Below, we’ve listed the different things you can do to optimize your automotive website for the search engines. We’ve also addressed conversion optimization along with this.


Make your automotive website easier to navigate

User experience is an important part of both SEO and increasing your website conversions. Make sure you have a clear menu structure and that your clients can easily reach any information they may need.


Make sure that your location is clear

You need to ensure that both Google, and your clients know where to find you. Add your businesses location on every page where it may be useful to your clients.

Make sure that you’re not spamming it but do it to help your clients out. It will help your SEO as a bonus. The same is true for any other information your visitor may want to see on that page.


Improve your website’s performance

Website speed is an important part of SEO and it can really impact both your conversions and ranking. This is especially true when it comes to mobile.

For auto repair shop SEO, but for car dealership SEO too, mobile has a huge impact. Hardly anyone is searching for things on desktop anymore, this is especially true when out and about.

As you can expect, a lot of searches for businesses in the automotive industry are going to be on mobile. This is why your site must be mobile friendly as well as fast!

Somone using google page speed insights to improve their car dealership SEO

You can use google page speed insights to find out what needs to be done to your website. You can then get an SEO agency or developer to make the changes for you.

This is also a great way of knowing whether they are actually doing the work!

Other great options to use for this are GTmetrics and Pingdom tools.



Images build trust, improve your user’s experience and give your visitors something to base their choices on.
Images make all the difference when it comes to selling cars. However, a few pictures of your team, as well as the location, can work wonders for an auto repair shop too!
Make sure to optimize your images as well.


Call to action

Make sure you have a clear call to action above the fold of your website (at the top!). This will increase the number of calls you get to your business.

Optimize your title tags and meta descriptions for clicks
This has a huge impact on your SEO performance as well as the number of website visitors that actually click through to your site.

Check out our guide on on-page SEO to learn even more tips.


Setting up your google my business and getting reviews

When it comes to automotive SEO, you don’t need to learn how to set up your google my business. This is self-explanatory really. Just make sure to fill everything in and don’t leave anything out. Make sure to optimize your google my business for the right keywords too.

One more thing to keep in mind is that pictures and reviews sell. So, add pictures to your listing!
When it comes to reviews, it’s best not to cheat. Adding fake reviews may sound like a good idea, but don’t do it!
Just ask your past or current clients to add some reviews to your google my business listing. This will greatly improve your online presence.

In the future, try to set up a system that will increase the number of reviews you get on your google my business listing.


Someone checking google mybusiness in order to demonstrate local garage SEO in action

^^^ As you can see, all these car dealership listings have reviews, pictures and all other information (phone number, opening hours, etc) filled in.

The images could be improved though!


Creating content for your automotive website

Creating content for your automotive website shouldn’t be too difficult. If you’re an auto repair shop, then adding blog posts, images and videos explaining certain basic repairs may be a good way to go.

However, you can also get creative and try to think of something that isn’t being done yet. There are 101 ways to create great content, you just need to focus on providing value to your customers.

When it comes to car dealership SEO, car reviews are a great way to go. Not only will this improve the chances of you selling your current car, but it will also improve your chances of being able to sell other cars of the same make and model in the future.

These are just a few examples, but there’s no limit to what you can do when it comes to content. Get creative and you’ll soon find a content strategy that will work for your business.


Getting authoritative automotive backlinks to your website

Backlinks are extremely important for automotive SEO. It’s one of the biggest ranking factors for Google.
Building backlinks properly is an art form, but there are a few things you can learn and implement right away!

First off, there are a few things you need to keep in mind when looking for backlink opportunities. These are relevance and authority.

A relevant backlink indicates both your industry and your location. This doesn’t mean that all backlinks need to be both location and industry relevant, but it does mean the more relevant the better.

When it comes to authority, there’s nothing better than a backlink from a high-authority website. This can have a huge impact on your overall website’s ranking.

Websites like local directories or newspapers have a high level of locational relevance and will work great for local automotive SEO.

If you can get local newspapers, magazines or directories within your industry, then even better!

Topic relevancy can mean the website itself but also includes, to some extent, the text around the link. That’s why even sites like Yelp can be a great link opportunity.

Check out our guide on link building if you’d like more info on this topic!


Creating an automotive SEO strategy

All this info is great, but it’s not packed in an easy to follow format. It’s also not really a complete automotive SEO strategy yet either.

Luckily, this is exactly what we’re going to cover in this section.

You need an automotive SEO strategy for your auto repair shop or car dealership in order to get the benefits you want. Without a strategy, you won’t know where you are or where you’re going.

We’ve already covered how to create an SEO strategy in another post, but we’ll go over it quickly here again.


What position is your business currently in?

This is an important thing to ask yourself to develop a good strategy. Without knowing where you are, there’s no way of judging where you should go next and what to focus on.

Some important questions to ask yourself are:
– What are my current automotive SEO efforts to date?
– Have they panned out and where am I ranking?
– What is the location I operate in?
– Who’s my target customer? Who buys the most and returns the most often?
Once you know where you are currently, you’re in a much better position to set realistic goals that are tailored to your business.


Automotive SEO goals, objectives, strategies and tactics

We’ve merged a few steps into one here. First, you need to set realistic SEO goals for your car repair shop or car dealership.

Make sure you set SMART-goals. This stands for specific, measurable, attainable, relevant and time-based.
If you follow this structure you will have set good SEO goals. You also need to make sure you have a way of measuring your progress. Do this by selecting a metric you’re going to focus on.

For example, if your goal is to increase the number of calls to your business, the metric would be calls coming in from your website.

Next, you need to build a strategy and specify the tactics you’re going to use to reach your automotive SEO goals.
Some things to think about are:
– Who is going to handle the SEO work within your company?
– What work are you going to do to improve your search engine performance?


Planning your automotive SEO work

The next step is to do the day-to-day planning. When is the work going to be done? By who?
Make sure to add it all into your normal work roster/schedule. If you don’t currently have one, create one.
The reason we do this is to ensure that the work is completed consistently. When it comes to SEO, consistency is key. It can take a while to see results, so you need to make sure your team is committed and know when they have to do what.

Reviewing your progress

This is the last step. You need a regular day/time per month that you review your progress. Are you making progress towards your goals? Is there anything that is holding you back?

Make sure to check the progress thoroughly, After a while, you will start seeing patterns emerge and can edit your strategy accordingly.

Don’t stop doing something after a month because something else is showing you quicker results. Be realistic about how long each separate tactic (local compared to “standard” SEO) is going to take effect.

Once you have this setup you’re ready to start your automotive SEO marketing!



You’ve learned what the importance of SEO is for your law firm, as well as how to develop a law firm As you’ve seen, automotive SEO is an important part of the marketing strategy of any auto repair shop or car dealership.
You’ve learned what you need to do to improve your results from the search engines and now know how to do it. We hope you can use this information to improve your businesses results. Now, get to implementing!
Thanks for taking the time to read this blog post and learn how to improve your automotive SEO marketing efforts. We really appreciate your time on our website!

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