Chiropractor SEO faces its own industry-specific challenges. In most cities, there’s a reasonable number of competitors and the area you serve is usually a little larger than things like doctors or other medical professions.
If you’re good at what you do, then your chiropractic SEO will stretch to areas reasonably far away. This comes with some challenges, but also some distinct advantages. This chiropractic SEO marketing guide is going to help you make the most of your opportunities and help you get results!
SEO is a great marketing method for chiropractors, as a lot of new clients are going to be searching online. It will help you to establish a good online reputation and greatly increase the number of people who visit your website.
In chiropractic SEO marketing guide, you’ll learn:
- What’s the difference is between chiropractor SEO and search engine optimization for other industries?
- Why you should invest in SEO for your business
- How to do SEO for chiropractors!
We’re not a fan of active selling but should you want to outsource your SEO to us, we’d be more than happy to help!
We serve any English and Dutch language market and can offer any custom service. These can start as low as $100 per month for basic consulting services, but it’s also possible to completely outsource the work to us if you don’t want to worry about your SEO at all.
SEO for chiropractors compared to other industries
SEO for chiropractors is focussed on a slightly larger area than some of the other medical professions. Of course, this depends on where you are located, but people will often travel far for a good chiropractor, so having a presence that stretches further than the end of your street will certainly help!
Good SEO will help you be visible to all people within the area you operate. This will greatly impact your potential client base and will, in most cases, have a big impact on the number of clients you have coming in.
Why you should invest in SEO for your business?
The main reason is visibility. An improved presence online as well as the way your company is portrayed online will have a huge impact on the number of clients you see.
Good SEO for chiropractors will take reputation management into account as well as increase the number of leads you get coming into your business.
Especially if you’re located in an area where there is a large market, you should see great results from an SEO campaign. If you’re in a less densely populated area, the SEO campaigns will cost less (as there’s less competition) and you should see the same kind of return on investment!
How to do chiropractic SEO yourself
In this section we’re going to cover:
- Researching chiropractic keywords
- Optimizing your website
- Setting up google my business
- Getting authoritative and chiropractor-specific backlinks
- Getting reviews
- Improving your local visibility
- Putting it all together into a chiropractic SEO strategy
Note: If you don’t have a basic understanding of SEO, read our guide on SEO basics before continuing! This will help you to implement this guide much more effectively.
Researching chiropractic keywords
Keywords are what SEO is based upon. Keywords are basically the search terms that are used by people searching on google (or other search engines). When it comes to chiropractic SEO, you can get quite creative with the keywords you target.
Your main priority is to target keywords that demonstrate that your client is ready to purchase. These are the best keywords to rank for if you’re looking for instant business.
However, keywords that demonstrate that your visitor is in an earlier stage of their buying cycle can also be a good option. You can use traffic from these keywords and funnel it to your sales pages. Also, the chances of getting links to these kinds of pages are much bigger.
If you internally link from these pages to your sales pages, they will make your sales pages more “powerful” in Google’s eyes.
This has to do with what people like to call “link juice.” This is pretty much the power that links give to a page. This “link juice” in this example, is passed from your non-sales pages to your sales pages.
This is why keywords that don’t indicate buying intent are still good keywords to go after.
Keywords like: “how to deal with back pain” and “how to treat own neck pain” could be gold mines. Get creative!
More on these topics in the part about backlinks and the part about creating content!
^^^ You can use Ubersuggest to get a lot of great information on chiropractor keywords. Best of all, it’s free to use!
As well as generalized keywords, you should have a large focus on localized keywords. These keywords indicate the location the searcher is in.
Make sure to take some time to think of the right variety of different keywords you want to target.
Varieties like “chiropractor Perth” or “chiropractor back pain Portland” may be great options. However, keywords like “chiropractor near me” or “local chiropractor” are also localized.
When it comes to these last two, Google will automatically display search results that are optimized based on location.
General keywords like “chiropractor” are also often localized. This means that targeting these keywords together with demonstrating your location clearly on your website will help you to show up in these search results too.
Optimizing your website
This part doesn’t have to be as hard as it first seems. As long as you know what needs to be done, an SEO agency or even a web developer can usually help you out for a reasonable price.
It’s probably best to outsource this as the learning curve is far to steep to be worth your time. The time saved by outsourcing this part of the work is pretty much always worth it!
Here’s a checklist of things you need to think about when optimizing your website:
- Ensure that navigation on your website is easy
- Make sure your site is optimized for mobile
- Improve the loading speed of your site, especially your mobile site
- Make sure that all information a visitor will need is clearly displayed on your site. This includes things like location and contact information.
- Use proper images and ensure they are optimized. (NO STOCK IMAGES PLEASE!)
- Show your businesses location clearly on all pages of your website
- Use a clear call to action on your homepage and sales pages to improve the conversion rate
- Create, test and optimize meta descriptions and title tags
- Have an SEO agency run an SEO audit and fix any technical SEO issues that your site may be facing
We’ll be releasing a guide on on-page SEO in the near future and will make sure to link to it on this page.
Google my business
You know how to use a computer, so you know how to set up your google my business. This is very self-explanatory once you register, so there’s no point in discussing this.
That being said, there are a few things that you can do which will make your presence on google my business a lot more solid.
Google my business is the part of the search results that are in the google maps format. It’s what is displayed first in pretty much all local searches. This shows why it’s such a powerful form of SEO.
We’ll keep this part brief, but here are a few things you can do to ensure your google my business is set up correctly:
- Fill everything in as thoroughly as possible. Add your opening hours, location and any other information you can. Google wants to rank up to date businesses that show the right information on their profile.
- Add images to your profile. This is something that a lot of businesses skip, but it’s an important part of your presence. Adding images will increase your visibility and make you stand out more.
- Make sure to add images of both you and your team, as well as the physical building. This will help people see the vibe and know where they need to be.
- Try to get as many reviews as possible. Reviews make you stand out and gives people more confidence in your business.
There’s nothing worse than your chiropractor spamming you every other day for a review. This is probably something that you understand.
However, there are many creative and non-intrusive ways to ensure more clients leave reviews on both your google my business profile, as well as your other profiles on directories like Yelp.
You may send the occasional email, or send an email after a visit asking for a rating. These things are fine for your visitors to ignore, but if they have the time and enjoyed the experience, then there’s a big chance that they’ll leave a review.
Also, things like hanging a note on the door of your practice can help you get more reviews.
There are a lot of things you can do to increase the number of reviews you get and the engagement you have with your clients. Get creative and mix test things out every once in a while.
Side note: Make sure that you always respond to any reviews you get. It doesn’t matter which channel!
Responding to reviews in a professional and caring way will improve your brand’s image. NEVER argue in public with your clients and don’t tell them you are lying. People will generally not take your side when reading something like this.
Instead, ask questions, be polite and caring, and then try to move the conversation to private channels.
This saves your brands image and prevents negative comments from getting too much exposure and attention.
Creating content as a chiropractor
As with all medical professions, you’re in an advantage when it comes to creating content. Google looks for trusted sources to rank in search engines, and you as a chiropractor are exactly that!
Think about ways you can help your target audience. Sure, target your keywords with buyer intent, but also try some keywords that indicate that the person searching it is in an earlier stage of the funnel.
Good content will make it much easier for you to get backlinks. These links can then be used to “pass the power” onto your sales pages and help them to rank higher.
Also, they will attract a larger number of website visitors than sales-specific keywords. This allows you to build trust within your industry and also raise awareness for your business.
Make sure that the content you write is interesting and will help people. Make sure it’s in-depth and covers everything they need to know about the topic. It’s better to write one thorough and in-depth blog post per month than 4 mediocre ones.
Getting industry-specific backlinks and local backlinks as a chiropractor
This section is where the content you’ve just written comes into play. To start with, promote your content and website. This alone will help you to get some backlinks if done right.
That being said, there are some things you can do to increase the number of backlinks you get. Before we get into that, let’s cover what backlinks you are looking for.
^^^ Backlink analysis is easy using AFREFS free tool.
These backlinks are from local businesses or demonstrate the area you operate in. Things like websites of local newspapers, the chamber of commerce or other local sites.
This also includes the text that is surrounding the links that are placed. If it indicates where you’re located, then this will demonstrate where your business operates in too.
These backlinks still need to be relevant to your industry though, and they should be in a positive context. Backlinks that are surrounded by text which puts your business in a negative light will not do anything for you. If anything, they will worsen your rankings.
Authoritative and industry-specific backlinks
These are the backlinks that are going to give your website its power. Being an expert in a particular field will make it easier for you to get backlinks like these.
There are many medical blogs that are open to guest posts. These guest posts will allow you to get backlinks from extremely high-quality and authoritative sources on the web. If you’re not the best writer, then get a writer to help you out.
Make sure that if you’re going to be guest posting for backlinks, the blogs you are getting the links from are going to be worth it.
Not only should they be worth it when it comes to the authority of the backlink, but they should also be worth it when it comes to other things like brand reputation and even traffic.
There are other ways to build backlinks too, but we’ll do a separate post on this topic as it’s something that’s best left to the experts.
Building a chiropractic SEO strategy
Now you have the knowledge you need, it’s time to develop a chiropractic SEO strategy for you to follow. This strategy can be created however you like, and may involve outsourcing parts as well as work that will be done by you and your employees.
First, you need to ask yourself in what position you’re currently in.
Where are you ranking currently and for which search terms? (don’t google it! Use an SEO tool for this or google search console.)
Which directories am I currently using and are there still directories I am not using that may benefit my business?
What links do I currently have? How many? Where can this be improved?
What can I do to build link? Is there any work I should outsource, whether for link building or other parts of the SEO work?
A good strategy starts with seeing the opportunities and threats your company has when it comes to SEO. Also, see what weaknesses and strengths your company has from within. Do you have good writers? Is there anyone with experience in SEO topics or development?
What are you going to do and when?
Now you know the position you are in, you need to set yourself some goals. Always set SMART goals (specific, measurable, attainable, realistic, time-based) and make sure you set both qualitative and quantitative goals.
After this, you need to clarify who will be doing what, what work will be outsourced and what work needs to be done.
Once you have this you can plan everything for the next few months, or even longer if possible.
Failing to plan is planning to fail!
This is the last step to your chiropractic SEO strategy. You need to be able to measure your progress. This is very important as you need to know if you’re heading in the right direction, and that the things you are doing are making an impact.
To measure your progress towards your goals, you need to set KPI’s around your goals and objectives. These KPI’s need to be backed up by some sort of reason for choosing them.
The most obvious goal is to increase website traffic by X% within 2 years.
The KPI is website traffic in this case.
You then need to establish what tools you will use to measure this KPI.
In this case, it may be google analytics as well as 1 other website analytics platform.
You also need to establish when you will review your progress. You need to do this on a regular basis in order to ensure you aren’t heading in the wrong direction. This also ensures that your recourses are being focussed in the right place.
As you can see, SEO is an important marketing channel for chiropractors. It has a lot of opportunities and a lot of advantages when it comes to your online image. After reading this article you should be in a great place to develop your own winning chiropractic SEO marketing strategy!
Good luck implementing this information and thanks for taking the time to browse our website. We really appreciate your time!